Pizzeria Posto

Pizzeria Posto in Somerville, Massachusetts, makes delicious, rigorously authentic pizza napoletana, cooked for about 90 seconds in an immensely hot (~1000°F) wood-fired oven.

Maximum yum with limited depth-of-field  With modern large sensor cameras and “fast” lenses that gather a great deal of light, we can limit the depth of field in our shots and blur objects not precisely in focus. This reduces visual distraction and creates a cinematic look and feel. See, for instance, the visual separation between Joe and the kitchen behind him and how tasty those pizzas look.

Show, don’t tell  Posto’s traditional, wood-fired pizza sets it apart from other local pizzerias, but to really understand that we need to see the process. Physically moving the camera into the kitchen as Joe builds the pizza demonstrates just how few ingredients are involved—and the high level of quality demanded of them.

How to use a film like this

Our promotional videos tell your story simply and cleanly, in order to let the character of your organization shine through. Use a video like this for

  • social media ads
  • internal corporate spots
  • “explainer” videos
  • training videos
  • promo videos